The Cardinal Rules of Investing


  1. Buy Quality

  2. Buy value

  3. Be Patient

  4. Use Common Sense

  5. Do Not Over Diversify

  6. Hold Winners, Sell Losers

  7. Emphasize Liquidity

  8. Avoid Market Timing

  9. Reinvest Income

  10. Build Wealth

  11. Stay Balanced

  12. Do Not Over Trade

  13. The Key to Successful investing is the Practical Application of Common Sense




“The philosophy of the rich versus the poor is this: The rich invest their money and spend what is left: the poor spend their money and invest what’s left.”  Jim Rohn